About us

Bloom is a market leader in consumer ready fresh flowers. With specialist skills in marketing and efficient logistics, Bloom delivers consistent high quality products, packed at source in Africa and Europe and delivered directly to retailers in Europe.

Bloom is committed to its ethical stance embracing farms and growers, communities, trading partners and customers. We aim to operate with fairness, transparency, credibility and dedication in all our actions.

We believe in these virtues as business people and as citizens in the global community.

Bloom today is a world-class leader in the global fresh cut flower industry, reaching from farms and grower communities through merchant activities, logistics and wholesale services to the retailer and consumer. We are consciously engaging ourselves to ensure a fair, valuable and reliable proposition in all these relations.

Bloom today is also a community of employees, their families and extended families, trading and business colleagues, and everyone else who is in touch with our products or our people. We endeavour to achieve social objectives and improve conditions for everyone involved.