Marketing
What is known in the flower industry as ‘Category Management' is essentially about ensuring the best possible products in the most efficient and responsible way.
The essence of the Category Management marketing operation is to know the flower product from breeding and propagation to being presented as cut flowers on the supermarket shelf. By having a holistic view of the product throughout the value chain, Bloom offers superior insight of each step.
Through Category Management, Bloom is able to check on the products in each stage of production, harvesting, packaging and transportation. This ensures high levels of fulfilment and quality to retailers. Thus our marketing service is underpinned by the credence and commitment with which we nurture or grower and supplier relations.
